Having listened to the concerns and needs of a prospect, everyone wants to jump in with a sales pitch. Yet, everyone knows the adage, 'Actions speak louder than words.' What to do?
First, present the prospects with exactly what they said they want.
Second, present an alternative which is a variation also represents a slight quality upgrade.
Third, present a product or service which goes beyond the prospects' expectations as a delightful surprise.
Easy. Why not skip steps 1 and 2? Those steps prove to the prospects you were listening and understand what they said. Everyone likes to get what they want. More than that, everyone loves a surprise. Especially a surprise that answers a secret desire. A surprise that says, 'I'm here for you.'
First, present the prospects with exactly what they said they want.
Second, present an alternative which is a variation also represents a slight quality upgrade.
Third, present a product or service which goes beyond the prospects' expectations as a delightful surprise.
Easy. Why not skip steps 1 and 2? Those steps prove to the prospects you were listening and understand what they said. Everyone likes to get what they want. More than that, everyone loves a surprise. Especially a surprise that answers a secret desire. A surprise that says, 'I'm here for you.'
I happen to know of just this sort of surprise. Some people have already utilized this surprise with tremendous results. I'm happy to show this surprise to the ambitious select few who will take the time to ask me about it at mdan53@gmail.com.
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