Wednesday, April 27, 2016

Do You Know 3 Things That Happen Behind Your Back?

     People say 'first impressions are lasting impressions.' When people talk about meeting someone the first question asked most often is,  'What is your impression of her or him?' Yes, a full body scan was performed and judgments made based on grooming, clothing choice and fit, especially fit. and shoes before their eyes trail back up to your eyes and  smile. That's pretty much the sum total of your first impression.
     This is followed by conversation. More judgments are made based on the resonance and timbre of the voice, articulation, and intelligence and humor expressed.
     You're impressed with the person in front of you. You offer your business card with a promise to follow-up in a couple of days. Hopefully, you received a business card in return, along with an agreement regarding future contact. You judge the encounter as a success and start thinking about your next meeting. But. But what happens as you walk away? What opinion is formed behind your back? What happened to your business card?
     First of all, the fit of your clothes now takes center stage. The necklace and earrings, the shirt and tie are out of sight. Now the emphasis is on tailoring. I think it was Zig Ziglar who once advised if you don't have time to shine the entire shoe, do the heels. If the person you were just speaking with sees well-polished heels, memory will attest to an overall shoe shine. Likewise, shirttails hanging out the back will instill a memory of overall sloppiness, regardless of how perfect you looked from the front.
     Secondly, the way you walk will cause a major reaction if you swagger away as though you just closed the deal. No one wants to be taken for granted, and that's how an over-confident gait translates. You may have lost the follow-up not to mention the deal.
     Finally, attention comes down to your card. How does it look? Is it concise or over-embellished? Does the size lend itself to slipping into a wallet or does it stick out so that it feels awkward and messy? If your business card fails you, nothing else matters because where it went took you as well as your contact details with it.
     You need a new card. You need a better card. You need a card guaranteed to be kept. You need a card that encourages the people you  meet to want to know more about you and your business. A card they will use to refer associates and friends to you because everyone wants to be associated with the elite so they can be elite, too. And just like ordinary business cards, these cards are also tax-deductible as a business expense.
     I can show you just such a card. This exclusive card is designed for elite professionals. Your new business card is available from only one resource. I'm happy to tell you where to get such a card if you really want to know.
     But you know what? Everyone says they want to set a new standard, but few of them ever do. You know the type. They complain their clothes don't fit right and probably should workout more, or at least find a good tailor while they lounge in sweatpants and tee-shirts in front of the TV with a bag of chips. Not your type at all. Right? So here's where you go.

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